The product’s uniqueness lies in the fusion of eco-conscious materials, cultural identity, and artisan craftsmanship. By using Hanji leather, the products achieve sustainability and premium texture unmatched by conventional leather. Designs inspired by hanbok collars, traditional colors, and cultural patterns transform into minimalist lifestyle goods suitable for modern use.

Unlike typical souvenir items or generic accessories, these products embody storytelling value: they bring Korean heritage into daily life in a refined, practical way. Artisan-level production ensures authenticity and durability, while registered IP guarantees exclusivity. This combination creates a distinctive and globally adaptable lifestyle brand that delivers both functional benefits and emotional resonance.

The products are defined by a unique blend of sustainable materials, cultural storytelling, and artisan craftsmanship. The core material used in key product lines is Hanji leather, developed from traditional Korean paper known as Hanji. This paper has been made from mulberry bark for centuries and is valued for its strength, breathability, and durability. When transformed into Hanji leather, it becomes lightweight, flexible, water-resistant, and eco-conscious, making it highly suitable for modern fashion and lifestyle products.

Designs are inspired by traditional Korean aesthetics. One of the brand’s central motifs is the hanbok collar, which reflects the graceful neckline of the hanbok, Korea’s traditional attire. This element symbolizes elegance and cultural identity, while being reinterpreted in minimalist and functional forms. Another important feature is Obangsaek, a color system composed of blue, red, yellow, white, and black, traditionally used in Korean culture to express harmony, balance, and the order of nature. The brand also incorporates symbolic elements such as Geon, Gon, Gam, and Ri, four trigrams that signify heaven, earth, water, and fire, which are deeply rooted in Korean philosophy and represented on the national flag.

Every product is meticulously crafted by artisans with more than 30 years of expertise, ensuring durability, refined quality, and a sense of authenticity. The collection includes card wallets, bi-fold wallets, tote bags, smartphone accessories, and cultural lifestyle goods, all designed to combine functionality with a modern reinterpretation of Korea’s heritage. Intellectual property assets such as registered trademarks and design rights further reinforce the brand’s exclusivity.

• Retailers, department stores, and select shops specializing in cultural or sustainable products
• Museum shops and tourist destinations seeking authentic design items and souvenirs