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Digital Technologies for Sensory Experiences
72 2024. 11. 22.
Summary
The company is a leading UK-based FMCG manufacturer with a diverse portfolio of products and brands. There has been a notable shift in how consumers engage with brands, with an increasing emphasis on the overall experience rather than just the products themselves. Consumers are seeking multisensory experiences, while also altering the ways in which they socialise, increasingly relying on online and immersive technologies to create experiential moments with friends and family, even when geographically apart.
In response to these changing consumer behaviors, the company is focused on developing innovative technological solutions designed to enhance the consumer experience. These solutions aim to foster deeper, more memorable connections with the brand, promoting greater interaction and engagement with the target audience. By offering emotional and psychological benefits, the company seeks to encourage consumer purchase and strengthen brand loyalty.
Stage of Development
Description
The company is actively seeking partners with technological solutions that can offer innovative ways to connect with consumers while delivering sensory experiences digitally. Potential partners of interest may include universities, start-ups, technology providers, and others.
The company is keen to explore the opportunities and limitations of any potential technological solutions, including those that are still in the early prototyping stages as well as those that are already commercialised.
Technical Specification or Expertise Sought
Technologies of interest would be those that are capable of delivering digital senses (i.e. taste/flavour, smell/aroma, touch/haptics, audio/sound and visual/sight). Some examples of relevant technologies include (but are not limited to):
- Electrostimulation technologies to deliver different flavours to the tongue
- Digital scent technologies to transmit aroma to consumers
- Use of audio/sound to influence the mood and experience of taste
- Haptic devices that deliver tactile experiences
- Leveraging augmented reality or virtual reality technologies to deliver multisensory experiences
- Technologies to enable shared sensory experiences
Technology Keywords
Market Application Keywords
Sector Group
Type and Size of Client
Type and Role of Partner Sought
The company is actively seeking partners to support its product development efforts. With an established customer base and global operations, the company already offers a wide range of products to markets worldwide. As such, this presents an excellent business opportunity for both existing and potential technology partners. The company is open to various modes of collaboration, including financial investment, co-development, or the purchase of technology offerings.
Type of Partnership Considered
License agreement
Technical cooperation agreement
Company
Internal Reference
Category
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