The innovation seeker is a main player in effective solutions for allergy relief, so that consumers can live their best lives.

As a market leader they continuously invest in research and engage in collaborations to develop innovative solutions to improve the life of our consumers.

Must-have Requirements

• A strong differentiation versus existing solutions with a distinct benefit or unmet consumer need that is clearly communicable. Proposals should be supported by robust science (evidence of efficacy & safety) and early-stage developments should have a proof-of-concept.
• Any technology or device used must have sound scientific rationale and a viable prototype.

Preferred Requirements

• Cost plays a major role in the over-the-counter space and often is a limiting factor; solutions need to be in an acceptable cost range for the consumer.
• Proposed path to market recommendations.

Approaches not of interest
Out of scope are solutions that:

• fall outside the Over-the-counter (OTC) setting and require doctor's supervision/support.
• are not sustainable and do not meet our product quality standards.
• have only benefits that cannot be clearly communicated to consumers in an OTC environment.
• contain oral probiotics without clinical data to support a clear allergy claim.
   

Technology Acquisition and/or License-Out