Smart Reactive Temperature and Wind Control System

• Purism I provides optimal wind temperature (usually 40-50 ℃) to minimize the destruction of head scalp and hair proteins 
• For users’ convenience, wind strength and temperature can be easily controlled with single button -  4 levels of wind strength and 4 levels of temperature control 
• Separate styling button (press for 2 seconds) would automatically set the optimal temperature for hair styling
   

Drying at Low Temperature and Managing the Scalp

• ‘Soft Temper System’ allows a user to dry with a low temperature but thoroughly from scalp to hair 
• According to a Korea  Burn Society journal, skin could suffer a burn when exposed to temperature over 68℃ in a second. The Soft Temper System prevents scalp from damaging from a high heat
• Compared to other conventional hair dryers, Purism I showed improvement in the scalp elasticity over 110%
• Purism I showed temperature of 40-60℃ compared to 70-100℃ from other commercial dryers.
• The two types of brush nozzle called ‘Milk Care Nozzle’ makes the users to easily dry and manage the scalp. The nozzle directly dries the scalp and it helps the scalps to relieve itch, seborrheic dermatitis, alopecia areata (type of hair loss) by bushing while drying, making cuticle layer smooth

World’s First THERMAL WAVE CERAMIC HEATER

• This new technology prevents electromagnetic waves, fine dust, and radon all of which are harmful substances generated when using a hair dryer
• The ceramic heaters and aluminum heat shield structures (not using nichrome coil glass fiber cover used in conventional coil type heaters) remove any hazardous substances that may could have been generated

- Electromagnetic Waves: it is a typical structural problem of hair dryer;     normal dryers use coil-type heating elements which cause much     electromagnetic waves. 

- Find Dust: In order to protect the body from high heat (over 100℃), glass fiber cover is used which if ages, cracks are made causing fine dust. Also, using normal motor (DC motor) means carbon brush is used, causing fine dust in long term and has very short life-span

- Radon: Coil-type heating element produces radiation, 4 to 5 times stronger than radiation generated from normal soil

Anti Dust Motor

• Produced a measuring chamber for hair dryers for the first time in Korea to test amount of fine dust generated when using hair dryers with Korea Institute of Industrial Technology (KITECH)
• Find dust are mostly produced from coin-type heating element and motor which are very closely located to nose and mouth of a user when using hair dryers, exposing him or her to inhaling the dust
• Double layers of prefilter are used to block dust and other foreign materials floating in the air

Product Composition

• Digital Gauge - Wind speed and Temperature Control
• Dual Brush - Scalp and Hair Care 
• Free Filter Dual Suction Net - Prevents Dust Inhalation
• Style Button - Optimal wind and temperature for hair styling
• Display screen for indicating wind strength and temperature

Product Design

• 3 Colors - Choco Brown, Snow White, Living Coral
• Round and Hook types of attachable brushes help improve scalp elasticity and prevent hair loss by gently and warmly massaging the moist scalp, stimulating blood circulation, and drying the scalp thoroughly

Benefits of Design

• Cut on Electricity Bill – newly invented thermal wave heater uses 450W on average, saving up to 4 – 5 times of electricity bill compared to conventional hair dryers
• Ergonomically Design - Light yet strong materials are used which lessens the burdens on hands and wrists

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