Promote Global Marketing to develop new overseas markets of technology owned by university and products of laboratory based start-ups/subsidiary. Linking potential technologies and products of both subjective and participatory universities (participating ‘University Technology Management/Promotion Project) which can enter the global market to advance technical commercialization. Expand Support of universities’ technology transfer and commercialization by participating Asia’s biggest technology trade fair (TechInnovation 2024) to diversify B2B, B2G and B2C business model.